Junior.Club is a subscription golf club program for kids. The program offers high quality Callaway golf clubs to junior golfers at an affordable monthly cost. Parents get the leased clubs delivered to their home with the option to trade up as the child grows and the peace of mind that they are only paying for what they need.
Junior.Club came to Blue Fish looking for a cost-effective website and platform that would be easy for their team to manage. The team at Junior.Club wanted to focus their time on growing the game of golf, not on technology. They also needed the new site to appeal to both kids and their parents.
Together, we decided the BigCommerce platform was the best value for Junior.Club. To accelerate the time-to-launch and keep development costs low, we customized an existing theme from BigCommerce for the site. To enhance the user experience, we utilized an affiliate program to entice users to refer their friends and families. The result is a simple but elegant site for the kids, club pros, and parents that will use the site.