Welcome to Blue Fish.

We build more than
ecommerce websites...
we

How can we help you?

Blue Fish is a results-oriented ecommerce agency that combines insight-driven strategy and user-centric design to build amazing ecommerce experiences.

Our strengths enable your success.

B2C? B2B? B2B2C? Check, check, and check! Blue Fish is an ecommerce agency that helps companies sell more online. Utilizing Mako, our optimized commerce engine, we deliver high performance ecommerce projects. Our team has deep marketing and ecommerce expertise and extensive experience working directly with brands, which allows us to put our skin in the game as your partner and deliver projects for a Fixed Price with a Quality Guarantee. Let our experience help drive your success. Learn more about our ecommerce and marketing services.

Strategy & Analytics
First ecommerce project or seasoned pros? We’ve got you covered. Our strategy team can assist in building your business and brand strategy, defining your market, and creating a successful go-to-market plan. Each of our projects starts with a strategy phase, right-sized for your business goals.
Branding & Design
From ideation to prototyping to spec development, we bring your ideas to life. Our mastery of imagery, messaging, and user behavior drives real world application to deliver your long-term vision for your customized ecommerce site.
Product Development
We build high-performance ecommerce sites with Mako, our optimized commerce engine built upon Magento and BigCommerce. We leverage user-centric design principles to enhance your consumers’ experience with your brand, while simultaneously elevating your site with a focus on conversion rate and average order value. After all, commerce is the ultimate expression of ‘like.’
Merchandising & Customer Acquisition
Our merchandising expertise allows us to optimize your customers’ shopping experience to maximize your site’s value. We believe in building data-driven campaigns based on research and insight, and help you build a solid go-to-market plan to acquire customers and grow your business.
Lifecycle Marketing
LTV. CRM. SEO. SEM. Alphabet soup! We simplify marketing and focus on building a lasting relationship between your brand and your consumer. We don’t believe in ‘the one’ marketing program, and customize your marketing program to match your goals and business.

We are driven by your results.

We are most successful when our clients are successful.

increase in conversion rate year-over-year for a lifestyle brand

increase in international orders year-over-year for a lifestyle brand

decrease in bounce rate year-over-year for a consumer products brand

growth in sales year-over-year for a b2b products brand

“Don’t make something unless it’s both necessary and useful. But if it is both necessary and useful, don’t hesitate to make it beautiful.”

Josh Porter

Our clients love us and you will too.

'Blue Fish is unique because they have truly made our goals their goals, and their focus on our success is apparent in every interaction we have with their team.'

Keith Cunningham, Founder, CFO Scoreboard and Keys to the Vault

'Their team is incredibly knowledgeable and laser-focused on achieving our strategic goals.'

Steve Evans SVP Information Systems, PGA TOUR

'Despite the fact that we were from another country, they quickly read our local needs. They have a solid approach and a smart methodology that dig very deeply in the unknown but real requirements of their clients.'

Ernesto Strazza Head of eCommerce, Trendalist, ASH and iO

'You made us look great and sleep easy.'

Jason Block Rapid Refill

'Blue Fish brought a lot to the table and met the challenge. A proven tool, deep technical expertise, and an ability to execute.'

Dave Szweda Solvay Pharmaceuticals

We are proud of the work we do for our clients.

Client Name: Junior.Club

Business Challenge: Junior.Club came to Blue Fish looking for a cost-effective website and platform that would be easy for their team to manage. The team at Junior.Club wanted to focus their time on growing the game of golf, not on technology. They also needed the new site to appeal to both kids and their parents. Together, we decided the BigCommerce platform was the best value for Junior.Club.

Blue Fish Approach: To accelerate the time-to-launch and keep development costs low, we customized an existing theme from BigCommerce for the site. To enhance the user experience, we utilized an affiliate program to entice users to refer their friends and families. The result is a simple but elegant site for the kids, club pros, and parents that will use the site.

Client Name: Quantum Nutrition Labs

Business Challenge: With a sterling reputation as one of the nation’s leading, high quality nutraceutical manufacturers, Quantum Nutrition has built a devoted client base throughout the country. However, telephone-only sales channel along with a passionate yet aging client base meant Quantum Nutrition’s hard earned market share was slowly shrinking year after year. New clients were looking to get what they want and get it quick, on their mobile device, without having to call in an order – they were looking for an eCommerce solution.

Blue Fish Approach: Mindful that timeline was key, Blue Fish implemented a plan to generate revenue as quickly as possible and minimize disruption of existing order management flow so online orders flowed seamlessly into SAP B1.

36%

increase in conversion rate
in the last six months

16%

increase in traffic
in the last six months

Client Name: CalOptix

Business Challenge: CalOptix provides leading brands and innovative products in the optical accessories and over-the counter eyewear market to thousands of optical retailers and mass channel customers. After several attempts to automate their manual, error-prone sales order process, they knew they needed a low-maintenance, manageable solution. CalOptix came to Blue Fish looking for a partner to create a state of the art platform that could transform their sales organization. They weren’t just looking for a new site design, but a long-term solution that would become an integral part of their business and streamline the sales order process.

Blue Fish Approach: Blue Fish designed and developed a solution on the BigCommerce platform to enable both sales representatives and optical retailers to manage their accounts and place orders online. We chose BigCommerce Enterprise for its cost-effective SaaS model, robust API, and industry-leading uptime to ensure long-term success. Together, we partnered with eBridge Connections to integrate the new BigCommerce store with CalOptix’s Epicor ERP to automate the sales order process and simplify order processing.

Our practices are built to enable your growth.

Ecommerce & Marketing

We build ecommerce sites, but we don’t fit the standard website development company profile. We have outstanding technical chops, but what we’re really interested in is solving our clients’ business problems. We build upon the best ecommerce platforms on the market to create immediate impact on traffic, conversion rates, and revenue.

We are a certified Magento Professional Solution Partner and a Certified and Preferred BigCommerce Partner. Learn more about our ecommerce and marketing services.

Enterprise Content Management

In today’s global economy, business-critical content is constantly being created or consumed by users around the world. The systems that manage this content must be ready to provide it to users at any time of the day or night. Learn more about our ECM products and services.

“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”

Douglas Adams

We do cool stuff for great brands.

Our agency is built for your success.

We get asked a lot what it is that makes Blue Fish so unique. There are many special elements about our business, culture and team, but beneath it all is a single core principle: At Blue Fish, we believe our clients deserve to have their projects done right the first time. We have spent nearly two decades creating our business model and perfecting our operational process to ensure that our brand promise is real… that we will in fact deliver your project right the first time.

Focus
We have a singular focus on ecommerce and marketing and have built a team of industry experts and trusted advisors to solve these challenges.
Austin Team
Our core team is based in Austin, Texas, and our delivery model limits travel. This allows us to attract and hire the best talent.
Expertise
Our team has deep marketing and ecommerce expertise gained working directly for brands. We don’t hire career consultants without practical experience.
Mako
We build high performance ecommerce sites utilizing Mako, our optimized commerce engine built upon Magento and BigCommerce, which allows us to leverage our knowledge and experience to get your site running quickly and efficiently.
Fixed Price
Leveraging Mako and our team of industry experts, we deliver projects using a fixed price model that shares risk and fosters long-term partnerships.
Quality Guarantee
We guarantee our work. Every project includes a warranty to ensure your success.