About the Web Content Management Practice

Your Web site is strategic. Treat it that way.

When it comes to building a truly compelling and useful Web site, focusing on layout alone doesn't cut it. There are three major pieces to the Web site puzzle - Visual Design (the online incarnation of a company's master brand), the Presentation Engine (delivering dynamic, targeted, personalized content), and the Content Management System (the technology that allows business users to manage site content and navigation).

Blue Fish is a believer in solving the entire Web site puzzle, which is why we create custom solutions, build software, and partner with top technology companies and design firms to meet our clients' comprehensive Web Content Management needs. We strive not only to build a great Web site, but also to make it easy for business users to keep it updated. This frees IT resources from managing the site so they can focus on more strategic technical work. Our comprehensive approach to organization change management and user adoption ensures this transition occurs seamlessly.

With deep expertise in third party products such as Documentum Web Publisher, Blue Fish can create powerful, flexible and cost-effective Web Content Management solutions in surprisingly short time frames. In fact, Blue Fish has created Navigation Manager to work directly with Web Publisher, making it simple for business users to update their site's navigation (from the task bars to the bread crumbs to the site map) in seconds.

For examples that show how our clients have benefited from working with the Blue Fish Web Content Management Practice, we hope you'll read through some of our case studies.

• Bausch & Lomb
• Evergreen Investments
• Kennecott Utah Copper