Bausch & Lomb: Leveraging Web Content Management to Enforce Your Master Brand

September 20, 2006 - Presentation by Bryant Bonner, Michael Trafton

Empowering business users to update their own Web content is tricky. The more autonomy you give the business users, the more likely it is that your Web site lacks focus and strays from corporate standards. This presentation, given at EMC’s Momentum 2006 conference, reviews how Blue Fish helped Bausch & Lomb master this challenge and improve consistency of their master brand along the way.