The Guild Turns to Blue Fish to Power The Artful Home Web Site
04/24/2007
Blue Fish's Endeca Expertise Boosts Site Search Capability
AUSTIN, TX - Blue Fish Development Group, the enterprise content management experts, and The Guild, the leading online retailer of original art and fine craft, recently announced the upgraded version of The Artful Home Web site. The Guild worked with Blue Fish to implement technology from Endeca, a next generation information access company, to give the site enhanced search and recommendation capabilities.
“Blue Fish has helped us improve our customers’ ability to find art that appeals to them when searching through The Artful Home Web site,” said Tom DePaoli, Director of Online Marketing from The Guild. “Plus, we can now give our visitors more relevant options and recommendations.”
The Guild represents more than 1,200 top artists working in disciplines from glass, sculpture and prints to furniture, lighting and jewelry. The Artful Home® catalogs and Web site offer consumers more than 12,000 works of original art for the home, all made by artists and shipped direct from their studios.
“Our goal was to deliver an excellent customer experience to all visitors of The Artful Home Web site,” said Dave Claflin, Information Access Practice Manager at Blue Fish Development Group. “We worked with The Guild to implement and integrate Endeca's functionality and make these beautiful works of art available to the people who appreciate them.”
Blue Fish’s work with Endeca technology is part of an ongoing partnership between the two companies. The Guild’s updated Web site makes the art selection process simpler and faster, enabling any discerning art buyer to efficiently find beautiful things for the home.
About Blue Fish Development Group
Blue Fish Development Group is a consulting firm that helps companies manage and extract value from their intellectual assets. Our clients, among the most successful and trusted brands in their industries, leverage our specialized expertise, methodologies, and software for their critical enterprise content management needs. Blue Fish is located in Austin, Texas and serves clients nationwide. Visit Blue Fish on the Web at www.bluefishgroup.com.
About The Guild
The Guild, Inc.® is the leading online retailer of original art and fine craft items shipped direct to customers from the studios of top North American artists. The Guild's catalogs, The Artful Home®, ArtfulTM Jewelry, and ArtfulTM Gifts, present collections carefully selected from the 12,000 items available through The Guild's artfulhome.com website. Since 1985, The Guild has also published annual sourcebooks helping design professionals locate commissionable artists for special projects.
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